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#BeBoldForChange Campaigns To Look Out For

A day dedicated to the unwavering mother, the affectionate girlfriend, the supportive sister, the considerable wife, the inspirational teacher, and the determined entrepreneur who continue to redefine boundaries and push limits. She is affectionate and hopelessly sympathetic yet consists of immense strength with unhindered poise and élan is celebrated on the global calendar on 8th March.

On International Women’s day, our pick on some of the social media campaigns of 2017 where brands have ducked a distinct variety of women-centric themes with hashtags.

Mahindra Lifespaces #BuildingTogether

Mahindra Lifespaces communicates the concept of shared responsibilities as a daily affair and not for selected occasions. The essence of respect for women in every aspect of life has been beautifully portrayed.You #BuildingTogether every day!


United Colors of Benetton #UnitedByHalf

“We are not the better halves definitely not, the weaker halves”, a pragmatic phrase that wins hearts. #UnitedByHalf campaign seeks to spurn the tag that women are labeled with.


Reliance Fresh #JeeLeZara

#JeeLeZara is an expression bravely put forward by Reliance Fresh. The idea of living one’s life unhindered for a day calls for a bold change.


Star Plus #NayiSoch

#NayiSoch a TVC breaks an age-old stereotype through a comprehensibly strong narrative. Rapturing gender bias connotation, the channel makes a mark by sheathing a joyous bond between father and daughters who have become the pillar of change.


Vodafone #ConnectedSheCan

Vodafone has launched a weeklong series lined up from March 6th to March 10th 2017. The theme #ConnectedSheCan is designed to bring a positive change in the lives of millions of women dwelling worldwide. This move owed Vodafone the title of being a gender egalitarian brand.


Dish TV #DontStereotypeMe

#DontStereotypeMe, the assertion jump packs the sight of all. Dish TV carves out an expressive illustration to celebrate the strength and ability of women swarming through unbreakable hitches. 



Google India #InternetSaathi

#InternetSaathi, a perceptible tag stranded on teaching the local Indian women the skill of using the Internet. With this campaign, Google India aims at empowering the rural women.



Vivo India #PerfectSelfie

#PerfectSelfie doesn’t connote worldly display instead it signifies the real you. Vivo India emboldens women to be proud of their free-spirited attitude even in a mere selfie.

The Digitale Squad feels that #BeBoldForChange theme has been subtly incorporated by brands on the social front. The ‘idea’ to make a difference has gained momentous through campaigns and programmes bolstering the true essence of womanhood.

By : Shazia Burke


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