Digital transformation is the current hot trend capturing brands: If you are unaware or not doing it the right way then your company is likely to perish soon. To understand more about digital transformation, it will be better if we get deep in to the definition. So yes, what is digital transformation?
Often associated with fungibility, digital transformation is considered as an intrinsic change impacting the minds of the brand and the consumers. The brands that adopt digital transit are successful in creating a structural ecosystem for their customers. In contrary, brands that fail to adapt to the digital evolution fall in to the anonymous limbo list. For instance, Nokia's 14-year-old journey as world's top handset maker came to an end as it failed to abide by the changing digital needs.
The digital platform gives you the opportunity to measure your return on investment along with a targeted reach and larger impact. There are a large variety of platforms available which can be tailor-made to suit your brand's need and prospective target audience. Gone are the days when the consumer would view your ad, discuss with peers and then take the decision. Instant gratification is the key to get around with digital consumers and they react faster to your digital offering than mainline ads. Two-way communication and engagement is also important to build on the digital brand credibility.
The smooth transition of brands from traditional to digital has paved the way for deeper understanding of taste and preference of the consumers. This has led to devising groundbreaking digital experiences and improving better offers through social media feedbacks for the target group. With every passing day the digital platform gets even better and simpler. Thus, digital is the platform that is assisting the brands to set competitive benefits that might be difficult to smack.The digital infrastructure in India is considered as the main driver which ardently promises to define trends for the upcoming decade.
We at Digitale feel that innovative thinking is by and large the first rule towards digital transformation. Unique digital approach has always been given top priority by successful brands. Mainline advertising approach needs to be treated separately in comparison to digital approach. The digital approach needs to be adopted by brands for future proofing for the next generation of customers.