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Search Engine Marketing

SEM or Search Engine Marketing is the process of gaining website traffic by bidding for ad spaces on search engines. With millions of businesses vying for the same eyeballs, search engine marketing emerges to be the most effective way to promote your products to the relevant audience in the‘moment that matters’.
These ads are called pay per click ads. Pay per click ads (PPC) come in various formats. Some are text based ads while others are product listing ads or shopping ads which are more visual. Product based advertisement enable the users to view the important information at a glance like price and reviews.
Digitale as a Search Engine Marketing Agency markets your business using paid advertisements that appear on search engines like Google and Bing. We bid on keywords that the users on Google and Bing might enter when looking for particular product or service. This action and implementation by us allows the advertisement for our client’s brand to appear alongside the search results.
Moreover, online advertising allows your business to reach audiences who are literally interested in your product and service, thereby filtering the folks who aren’t. Also, as a Search Engine Marketing Company, we can track the audiences who reached your website through the advertisement using various devices like desktops, laptops, tablets and smartphones. This tracked data can thereby assist us to target the users based on their previous actions or inactions on your website.

SEM Services:

Account Audit

We thoroughly survey your paid search accounts to unveil new opportunities for better performance and efficiency.

Paid Search Marketing

Paid search marketing allows the business to win the share of traffic from relevant users who search for a certain keyword. Our SEM services also count on optimisation that enables us to increase the quality of advert, targeting, landing page resulting in lower bid costs and an increase in the number of high-intent visitors to your website.

Display Advertising

Display advertising leverages another website’s traffic in exchange for a bid. The publisher or the website of the third party opens numerous advertisements on their website, giving direct and instant access to their audience to view your advertisement.

Dynamic Remarketing

Remarketing is constituted as an invaluable tool for marketing your business online. Remarketing allows you to stay in contact with the visitors that left your website without converting. Our search engine marketing services also count on the inactive visitors propelling them to come back and engage with your business on a later date. To accomplish this agenda, we build campaigns that engage your audience across multiple touchpoints, increasing the chances of you being their first port of call.

Product Listing Ads

Through us, you can promote your entire product on Google with richer information like price, product images and your brand name. On the basis of Cost per click(CPC), your business only pays when a user clicks on your advertisement and buys an item from your website.

Mobile Campaigns

In today’s era, people are more dependent on mobile devices for their daily browsing. As a Search Engine Marketing Agency, we aim to deliver targeted messaging to the ‘on-the-go’ audiences with our expertly crafted tailor made mobile campaigns.

Bid Strategy & Modifiers

We evaluate geographic and demographic bid and adjust your bids regularly to strike the right balance of position vs. final return.

Copy & Extension Optimization

We write effective and educative ad copies along with extensions to ensure that the messages served assist your business to achieve the end goals.

Visitor Interaction

We generate heat mapping and visitor recordings that enable us to view how your audience is interacting with your website and the devised landing pages. We carefully observe how they browse, where they click and where exactly they get stuck. Thereafter, we act on the accumulated data and make relevant improvements for better user experience.

Demographic Testing

Income, Gender, Age, Status, Interest, Language, Location are the targeting options available to attain relevant audience. Digitale as a Search Engine Marketing Company propels all the necessary demographic levers to achieve the next level of performance.
Digitale, a Search Engine Marketing Agency work with clients across all verticals – covering FMCG, hosiery, retail, optical, ayurvedic wellness, real estate and B2B segments. Get in touch with Digitale to avail SEM services for your brand.

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