6 Simple Tips to Help Your Website Get Indexed by Google
15-Apr-2022 | Digital Trends
A successful website with a Google ranking is perhaps every marketer's dream. But there is a huge misconception that exists before even creating a digital marketing strategy. Many assume that data is available for everyone to see online once posted. However, it may not be as simple as it seems. You’ll need to know if your pages exist on the web and we’ll break down the process below. First things first -
What is a Web Index?
You may think that searching for something through a search engine means browsing through everything on the internet. On the contrary, you’re actually navigating through that search engine’s index of stored pages and data. If a library is a physical storehouse of information, then an index serves as a database on the internet. In fact, Google claims to have knowledge of more than 130 trillion individual pages! Search engines use indexes to store these billions of pages. For a successful SEO content strategy, it is a prerequisite to understand the ins and outs of website indexing.
What Does Website Indexing Mean?
If your content is not indexed, it's as good as non-existent. Pages are only be indexed if crawlers and bots have visited them, analysed their content and significance, and saved them in the search engine's index. Indexed pages are only shown after they follow certain norms such as Google’s webmaster guidelines. It’s best to consult an SEO agency in India to help you achieve this.
Crawling and indexing are what make you relevant and visible on every Google search. The former denotes a movement from one website to another on the internet while simultaneously analysing the content of a page so as to index them. On the other hand, indexing means storing and processing this information on pages for later retrieval (simply put – adding webpages into Google search). Without the counsel of a popular digital marketing agency, it may be quite difficult to comprehend.
But here’s taking a shot.
How Does Website Indexing Work?
As mentioned previously, snippets of code called ‘bots’ and ‘spiders’ crawl through your website and web pages. They collect information to understand exactly what your site is about. These act as ranking signals for Google. Based on relevance, subjects, authority and other factors, Google will decide where to index or rank your page. So before you sit down to create a digital marketing strategy, here’s a small breakdown of the process:
Crawling: An automated browser will analyse your web pages and strip out the HTML content
Indexing: Storing records of all pages viewed by the spider (it is this database that is being searched when you click 'search')
Ranking: Determining what each page is about and its ranking for relevant queries
6 Easy Ways to Get Your Site Indexed & Boost Your SEO
Google Analytics & Search Console
When consumers use Google's products, it makes them happy. Their analytics and Search Console platforms are crucial to any SEO content strategy. It will not only show you your site's rating and traffic but will also help with indexing. But installing these in isolation will not help. You need to use them manually after installation for it to have an impact in terms of indexing.
Keep Updating Your Content
Consistency is key. By regularly updating (not just the already existing content) the content on your site, Google will see just how useful it is for those inputting search queries. Be sure to update your site with fresh, unique yet relevant content on a frequent basis. If you cannot devote time and effort, consider delegating it to the best SEO agency in India. This is more than necessary for those trying to rank higher in SERPs.
Submit a Sitemap -
Every marketer must have come across the need for a sitemap before planning a digital marketing strategy. A sitemap lists a website’s most important pages which in turn helps search engines find and crawl them. In the process, it makes it easy for search engines as well as bots to crawl them. You’ll see that XML and HTML sitemaps are necessary for successful indexing. Also, ensure that your sitemap is up to date with Google Search Console.
Get Other Sites to Share Links to Yours –
Buying links back to your site will do more harm than good (Google can penalize you for it). Try building relationships with sites that complement your business. By guest blogging or having them share your content, Google will be able to find it in other places on the internet. This is normally what works for a successful SEO content strategy and can help in other aspects as well.
Prioritize User Experience too –
The more usable your website is, the better. Google will always recommend the best websites to its users. Prioritized by every current digital marketing agency, user experience will always rank high! Look closely into matters such as quick loading speed and high-quality content to help your site get crawled (and subsequently, indexed) faster. You can find read more about page experience by clicking on this link.
Encourage Social Sharing of Content –
Creating content and sharing it through social media is necessary. But this goes beyond exposure and brand awareness. It also boosts an SEO content strategy as it creates links back to your content. Marketers believe that social signals act as ranking criteria which is why they are vital. Links from social can help Google to index your posts.
For rankings, traffic and eventually reaching your goals, indexation is important. Simply because your site will not appear in search results without it. You're unlikely to gain any traffic until Google indexes your site (let alone appear at the top of SERPs). Your pages will be ready to vie for the top spots after they have been indexed. To get it right, choose the best SEO agency in India and grow your presence in the most effective way possible.
Get in touch to know how your site can get indexed and rank higher on Google!
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