Boost Your Brand Online with a Video Production Agency

30-Sep-2021 | Our Signature

It’s often said that a picture is worth a thousand words and many things can be conveyed through a single image. Multiply this by a thousand and that’s still not close to the true power of video. Not just easy to watch, but it can effortlessly communicate complex information in a visually compelling format. Depending on the video production agency  you choose, you can jump on the bandwagon of video marketing and harness its benefits for maximum effectiveness.

 

• 83% of businesses state that it provides good ROI
• 57% of consumers state it gave them the confidence to purchase online
• 45% of businesses say they have an explainer video on their home page
• Product videos on a landing page can boost conversions by 80%
• 92% of mobile video consumers share videos with others

With these statistics at hand, it’s only fair to state that video has gained a tremendous amount of momentum in the sphere of digital marketing. Experts feel that using video is a trend that’s here to stay. It will take centre stage in the marketing plans of several companies (if it hasn’t already). That’s precisely why hiring a VFX studio in Kolkata will bring ample benefits for those looking to leverage the power of video today.

In a search engine-driven world like the one we live in today, video marketing is nothing less than imperative. More than just improving ranking, you need to engage viewers and keep them hooked on your page. This is where the need for a video production agency steps in. Don’t forget that each video can increase the number of indexable web pages, enabling a stronger search presence and in the process, provide a visually pleasing yet compelling experience for your customers.

Of course, you can expect professional assistance when hiring one.

How can a video production agency help you?

When you have a VFX studio in Kolkata working for you, you have endless possibilities of engagement as per your goals and objectives. By understanding the vision of clients, they can create value through high-quality production content. Using effective storytelling added with a touch of humanity, they can create smart visually aesthetic videos which tap into the psychological hard-wiring for maximum effectiveness.

Here is the range of services to expect from a video production agency.

Animation videos: Turning your complex ideas into neat 2D and 3D animated formats

On-location shoots: High-quality videos shot on location based on your vision

Studio productions: Producing videos that make an impact with the best of resources

Vox pops: Creating short, honest and engaging videos to garner mass appeal

Explainer videos: Promoting brands and products with better communication

Video testimonials: Telling stories of your valued customers in the best way possible

Video blogs: Converting blogs into an easy video format with compelling visuals

It’s so much more than just numbers. Marketing is about communicating your brand identity and telling the world who you are – the values of your company, your mission and your distinct culture. You need not limit yourself to explainer videos – hiring a video production company comes with a plethora of benefits for you to leverage. With such formats available for video, you can maximize outreach, qualify leads and even convert buyers in the process.

But before you finalize a VFX studio in Kolkata, ensure that you have these by your side.

Tips to keep in mind when opting for video:

 

• Videos need to be optimized for specific platforms
• Focus on storytelling and presentation
• Use tutorials and demos to ease concerns
• Highlight the values and culture of your company
• Incorporate UGC content for a stronger connect
• Add relevant CTAs for a better response
• Optimize your videos with SEO keywords

If you’re convinced that video is the need of the hour, trust Digitale to deliver!

Being perhaps the best creative agency in India, get in touch today!