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Digital Marketing and Websites Do They Go Hand in Hand?

13-Dec-2021 | Digital Trends


While people are progressively shifting online, businesses have followed suit and have opted for digital marketing for a stronger presence. But how do you start? It all begins with a website. Your website becomes the starting point of all things digital where people will interact with you, receive information about your offerings and even make purchases/ bookings. The assistance of a digital marketing agency in Kolkata can go a long way. 

Here are the top reasons for creating a website (if you haven’t already).

  • 24/7 presence and customer support
  • Easy accessibility to products/ services
  • Creating a portfolio of your work
  • Provides information on a variety of topics
  • To be easily found based on searches
  • Becomes the digital face of a business
  • Establishes trust and builds credibility
  • Earning revenue through conversions

In case you haven’t realized, a website is where we create the first impressions of a business. And there are a series of considerations that come into play. Web design services by a reputed digital marketing company then become a priority. This is because it encompasses vital factors such as layout, graphics, content production and so on. Moreover, it represents the professionalism of a business and showcases its expertise and reputation which in turn builds confidence.

But what does all this have to do with digital marketing strategy as a whole?

The Link Between Digital Marketing and Websites Explained

The easiest way to frame its importance is to call it the backbone of your online presence. You may think that social media apps can do a great job of getting your name out. But in truth, it’s your website that will actually explain your vision and show users what you have to offer. And to purchase the product, your website becomes a place where they can complete the transaction.

It’s the same with other forms of advertising. Email marketing and PPC advertising also work on the same premise. While reach comes as a promise, your messages must direct potential users somewhere to convert. It can be a specific product page or even a landing page in general. But a website becomes the ultimate destination that makes a digital marketing strategy successful.

Furthermore, your website serves as a storehouse of information that’s just waiting to be found. Through blog posts or product descriptions, your website houses valuable information that seeks to engage and answer all questions that users have in mind. By using relevant SEO practices from the best digital marketing services, this content can help you be discovered with ease and rank high in various SERPs.

In essence, you’ll find that all other digital marketing elements (as well as offline activities) tie back to your website. Hence, give a lot of thought to it since all marketing channels you use may be less effective without a proper functioning website. 

Key Considerations for a Successful, Fully-functional Website

Must Be User-friendly:

Here’s a statistic that will explain why this matters. Did you know that 88% of users are less likely to return to a website after a bad user experience? Every business will learn A fully functional website will consist of the following:

  • Easy to use
  • Easy to scroll and navigate through
  • Quick loading speed
  • Optimized for mobile
  • Good visuals and images

The user journey through your website must be a seamless one. While visual appeal is important, do not compromise functionality in the bargain. If it’s difficult to find what they are looking for, users will hop on to your competitors’ websites in a heartbeat. Ensure time and time again that yours is performing well in all aspects. While it may seem like a burden, a digital marketing agency in Kolkata will easily merge good aesthetics with performance based on your own objectives.

Must Be SEO-friendly:

An SEO friendly website is one that search engines are able to easily crawl and understand its structure and content. This ensures that you get more organic traffic from search engines with ample long term benefits in store. It also throws light on what users actually want (behaviour) which can help you modify your website - an essential part of any digital marketing strategy.

Here’s how you can ensure that your website is SEO-friendly:

  • Optimize header tags
  • Unique titles and descriptions
  • Focus on readability
  • Fast-loading web pages
  • Proper content structure
  • Well-formatted URLs, etc.

By using effective on-page and off-page optimization techniques, your website will definitely stand out. It can be a bit overwhelming – trying to understand the best ways for your website to be seen on search. But with the assistance of a highly rated digital marketing company, you can trust SEO experts to fetch results from your website through the best of industry practices.

Must Be Conversion-friendly:

Imagine that. You’ve hired the best digital marketing agency in Kolkata. You’ve launched a brilliant campaign. You’ve used all effective marketing channels to your advantage. Traffic seems to be good. But you’re disappointed by sales since the landing page of your website does not convert. A conversion indicates the completion of a goal and this can only take place in 3 ways:

Knowing your audience inside out (targeted traffic)

Getting them on your website (PPC, SEO, etc.)

Delivering an optimal experience (website usability)

Hence, don’t underestimate the need for a good website for a successful digital marketing strategy. Remember, your website is the first point of contact between you and your customers. Do it right with Digitale and create an unforgettable impression!

Get in touch with us to let experts take the wheel and drive your business towards success.


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