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Email Marketing: Obsolete or Still Elite Today?

25-Jan-2022 | Digital Trends


It was back in the ‘70s when the world’s first e-mail was launched. But it did so much more than that – it launched a new era of communication. Today, the services of an email marketing company have become paramount to a successful marketing strategy. The exponential growth of the internet and the use of email as the preferred business communication method make it a marketer’s first choice. This is perfectly justified in terms of returns as well. Email marketing generates $42 for every $1 spent () – delivering about 4,200% ROI!

80% of industry experts in 2020 state that email was a component of their marketing strategies. Alongside this, 66% of businesses employed the medium to promote their business and communicate with leads/ customers. In fact, it is a cost-effective solution that allows you to tap the place your customers visit each day – their inbox. Choosing a popular email marketing agency in Kolkata can help you take advantage of the medium. But before you make a choice, take a closer look at why it continues to fare well among modern marketers.

But first, check out the benefits of choosing this type of marketing.

Benefits of Email Marketing You Need to Know:

Email marketing is so much more than just a way to send and receive information. It’s a tool that generates a better return on investment in marketing efforts in contrast to other mediums. It has been around for a while and even amidst changing times, the assistance of an email marketing company can help drive sales and help businesses acquire new customers. Here’s a look at a few of its prime advantages:

  • Builds relationships with people
  • Increases traffic to your website
  • Provides valuable information
  • Promotes brand awareness and trust
  • Communication with a personalized approach
  • Targeting niche audiences for better results
  • Easy to evaluate through key metrics


With ample benefits at hand, here are some statistics to back it's preference.

Why Email Marketing is Still Relevant Today

Did you know that 92% of internet users have at least one email account? Most keep an email for work purposes but even millennials own one today. With a good email marketing agency in Kolkata, email marketing is effective, affordable and above all, it works! Here is some concrete data supporting the importance of email marketing in today’s media landscape.


  • Email marketing is about 40 times more effective than social media
  • 73% of millennials identify email as their preferred means of business communication
  • The buying process takes place 3x faster than with social media
  • 91% of people access their email at least once a day
  • There were more than 4 billion global email users in 2020
  • 86% of business professionals prefer email for business communication
  • 174% more conversions take place than through social media

Applications of Email Marketing Explained:

Email marketing allows you to reach your audiences directly. Allowing a one-on-one interaction, it helps you stay top of mind. In fact, opting for a digital marketing service can make your efforts even more impactful. Its preference also lies in its ‘scalability’ – sending emails to a large number of recipients at a relatively lower cost. Whether you’re launching a sale or sending an abandoned cart email, there are a variety of ways to use email marketing:


  • Newsletters
  • Order confirmations
  • Emailed coupons
  • Announcements and new releases
  • Retargeting customers
  • Boosting referrals, etc.


How to Make Email Marketing Work for You:

When done right, email marketing can help you reach the right person at the right time. It’s a reliable way to keep your customers informed as well while reaching out to potential clients. Of course, a good email marketing company will offer expert solutions. But to enhance your email marketing game, here are a few tips that are worth a try:

  • Add relevant information for recipients
  • Don’t bombard people with constant emails
  • Add call-to-actions to inspire clicks
  • Use compelling subject lines
  • Optimize emails for mobile devices
  • Add social share buttons to emails

Summing up the importance of email marketing, it is personal, highly targeted and made with the customers’ objectives in mind. The misconception arises since we assume that older technologies will fall out of favour. But contrary to popular belief, email marketing still continues to drive meaningful results and revenue to businesses. It can convert readers into opportunities, enhance customer relationships and increase conversions simultaneously.

And choosing a reputed email marketing company in Kolkata like Digitale is perhaps the right choice.

So get in touch to bring out the real benefits of this advertising medium. 


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