Google My Business: A Comprehensive Overview of Why it Works

25-Feb-2022 | SEO

Google has transcended its role as a search engine. It has effortlessly seeped into our daily lives and integrated itself as a part of our day to day affairs. Whether we know it or not, we interact with Google products without even realizing it. In fact, did you know that more than 80% of ad spends in India take place on Google and Facebook? This is what makes every business owner turn to Google for stronger ways to get noticed. Precisely why an SEO service is necessary today.

SEO or Search Engine Optimization is perhaps the most essential component of digital marketing. And every business, big or small, can use it effectively with affordable SEO services in India. Working in accordance with the same, have you ever come across the term ‘Google listing’ at some point? It takes a more localized approach to SEO strategy and works best for small, local businesses.

So what does it involve, how does it work and what makes it different from SEO?
Here’s answering all your main queries about Google Listing/ Google My Business!

What is Google My Business?

Did you know that 46% of Google searches are local? This means that nearly half of all Google searches consist of users in need of local information. And GMB – a Google-powered local business listing service - comes to the rescue! Not only it is a way to create a profile for your business but it bears affinity to an SEO service – it helps you to be found directly on Google and Google Maps search results.

You can also gain valuable analytical data from Insights to better understand customer interactions. For instance, direction requests, phone calls, views, search queries, etc. It largely relates to how customers use Search and Maps in order to find your listing and their subsequent actions. Affordable SEO services in India can greatly help in this regard. For users, they can find useful comparisons and offerings based on individual listings. It becomes easy to make bookings and appointments – a great way to save time for both parties.

Benefits of Google My Business

Using GMB can simplify the search for relevant businesses that are nearby. Many also say that it is the ‘number one local ranking factor’. This means that it has the most impact on where your business shows up in the search results. To boost visibility, SEO optimizations can easily make you stand out to rank higher – choose the best SEO agency in India for the best results!
This can greatly help businesses to establish and grow their online presence. At the same time, they can increase their reach and create a strong customer base. Just like a smart SEO content strategy, it can drive traffic as well as profits to your business. Here’s a closer look at the numerous benefits that come with using Google My Business.

 

• Free and easy-to-use resource
• Linked to your website
• Increases the visibility of your business
• Allows communication with customers
• Helps you earn more foot traffic
• Archive for reviews, photos, etc.
• Relationship Between GMB and SEO

SEO involves effective ways to optimize your website so that it can easily rank higher on search engines. For GMB, it actually complements an already-existing website through a public identity and presence. Rankings take place based on 3 primary factors:

Proximity: The distance between the searcher and the business.
Relevance: The ability of a business profile to match a search.
Prominence: The popularity of a business based on reviews, etc.

GMB is more concerned with local SEO that focuses on targeting a local area. Similar to a traditional website SEO service, there are a variety of signals that are used to serve search results. This is why including such important keywords and search phrases in your business listing can prove to be more effective.

If you want to create one, the first thing you need to do is conduct a Google search. Chances are that your business may already have one. If it has been around for several years, all you need to do is claim it. After that, it’s best to opt for affordable SEO services in India to extract the untapped advantages of using GMB. A popular agency like Digitale can help you step it up and completely optimize both your website and profile for maximum visibility.
So get in touch and unlock the best of ways to stand out online!