How to Create a Social Media Strategy to Maximise Your Reach

14-Aug-2025 | Social Media

Nowadays, every brand wants to go viral and wants to stand out from its competition. They think that making reels would work, but what works is getting a strong social media strategy, and to get a strong strategy, you need a social media marketing agency in Kolkata. Everyone is focusing on virality, but being a brand, you should focus on gaining an audience of your own, creating a unique mark for your brand and gaining the trust and faith of your consumers as well as your audience. 

All of these sound like a big task, don't they? But it can be easily executed with the help of a good social media marketing agency in India. When it comes to ruling the Digital platform among all the digital marketing consultants in Kolkata, one name stands out as popular, which is Digitale India, winning lots of excellence awards and being a growing partner of more than 100 brands; it's a rising one.

Here’s How it Works: 

Know Who You’re Talking To: 

The first thing one should do is define the audience. Without identifying your core audience, you can't jump into content creation. All your content depends on the audience, whether it's new age or a bit millennial, do they like watching videos, or do they prefer statics? The whole communication depends on these. Digitale, being a branding agency in Kolkata, studies your target audience closely before creating a strategy. This helps them to create a strategy that's made for your brand only.

Pick the Right Channel: 

While identifying your target audience, another thing that matters is identifying the right medium to communicate. Identifying the medium also depends on the audience because every post and action surrounds them. You need to identify which platform they use mostly, whether it's Instagram, Facebook or LinkedIn. Every social media platform has a different purpose; thus, the communication also depends on that. We not only help to identify the platform but also craft the messaging based on the platform.

Create Thumb Stopping Content: 

The content that stops the scroll is what counts the most. To make thumb-stopping content, you need good content with stunning visuals and impactful copy; also, the length of the video should be short and hook the audience in seconds. Digitale India, with its team of experts, helps to execute all these with ease. 

Plan a Posting Calendar: 

In social media, consistency is the key; thus, your brand needs to post at least 4 times a week. After creating the post content, creating a content calendar would help you to keep track of what to post and when to post and strategise accordingly. 

Engage and Interact: 

Posting is not the end; being interactive is what a brand needs. Try to reply to the comments, or host a poll or quiz session. Engaging with the audience bridges the gap between the brand and the consumer. Digitale India, being a social media marketing agency in Kolkata, with its team of account managers helping to navigate it smartly, smoothly and on time.

Track, Learn & Adjust: 

After interaction comes the vital part, which is going through the analytics, seeing how your post works, and seeing how many likes, shares and saves it gets. It will help you to identify the betterment and adapt. 

Why Choose Digitale? 

With over 500+ campaigns for 100+ brands and recognition as a META & Google Premier Partner, we belong to the top 3% of agencies in PAN-India. It's not about being momentarily viral; it's about being perpetually relevant. 

As a trusted social media marketing agency in Kolkata, we prove that brands can thrive through strategic thinking and consistent execution. We're not stuck with traditional marketing techniques; while understanding the client's vision, our team of experts provides strategies to meet the vision as well as the target audience. Being the trustworthy digital marketing consultant in Kolkata, we don't just run campaigns; we build brands.

Social media isn't just about posting; you can build a brand using it. With a strong strategy and necessary steps, you can maximise your reach. With Digitale India, the branding agency in Kolkata, by your side, you can create a voice for your brand and make it lead the way to success.

FAQs: 

Q. How does Social Media Benefit Businesses?

Social media helps businesses to grow by increasing their reach and engagement and driving conversion rates. All you need is a social media marketing agency that will help to execute all this and make your brand grow. 

Q. What are the 5 Pillars of Social Media Marketing? 

The five pillars of social media marketing are strategy & planning, content creation & publishing, engagement & community building, analytics & optimisation and social media advertising. These five pillars help to create a framework which leads to crafting creative & impactful digital campaigns. 

Q. Why does a Brand Need a Social Media Strategy?

A social media strategy acts as a direction for any brand. A social media strategy helps you to post with a purpose and reach your target audience, as well as helps to measure success through analytics.