Remarketing vs Retargeting: Know the Key Differences with Digitale

30-May-2025 | Digital Trends

In the digital advertising world of remarketing vs retargeting, remarketing & retargeting are used interchangeably. But although both seek to re-engage potential customers, they operate differently. Being the advertising company in Kolkata, Digitale India helps brands understand how to use these tools to their advantage.

Let’s understand what each one means and how each one differs from the other.

What is Retargeting?

Many consumers often visit the product page and add items to the cart but don’t buy them; here’s where retargeting takes place. With retargeting you can target the consumers who had interacted with your website but didn’t convert. Digitale India, being a PPC company in Kolkata, holds the expertise by which they can show users these ads as they browse other sites using browser cookies. This helps a brand to be always on the mind of the consumer and drive successful conversion. 

Example: 
A user surfs to your website, looks at a pair of shoes, and leaves. The following day they notice an ad on a news website for precisely the same product. That’s retargeting.

What is Remarketing?

Remarketing is basically an email-based marketing strategy that targets users present in a database through email or CRM tools. Generally it targets the people who have previously engaged with the brand; it communicates through a follow-up email to consumers who have abandoned their cart or a reminder to renew their subscription. Thus, amid remarketing vs retargeting, each one has different roles and works on different phases. 

Example:
A user registers for your newsletter but makes no purchase. You email them an exclusive discount. That’s remarketing.

Which Works Better for Your Brand?

Both strategies have their place. If your objective is to attract traffic and convert, retargeting is perfect. If, however, you seek to build relationships and generate repeat sales, then remarketing is the approach we recommend. In Digitale India, being a performance marketing agency, we help brands put both together. Our customized strategies merge ad creatives, customer insights, and budget-friendly tools to deliver results.

Why Choose Digitale?

1. Data-Driven Strategies

At Digitale, we curate strategies based on analytics. With a thorough insight into marketing, audience behaviour, and AI-driven tools, our digital marketing experts in Kolkata craft such campaigns that drive you closer to your aim.

2. Multi-Channel Approach

With our best approach, we try to ensure that your brand reaches its target audience across various platforms. Starting from Google Ads, social media promotions, email marketing, and influencer collaborations, as a performance marketing agency, we ensure every move delivers you tangible results. 

3. ROI-Focused Campaigns

Strategising the performance marketing campaign meeting objectives, Digitale maximises returns, making every penny count. We make sure that your spending meets the best possible results with our constant optimisation and tracking. 

4. Customised Marketing Solutions

Every brand is unique, so it has marketing needs. Whether it's lead generation, brand awareness, or sales-driven campaigns, whatever your marketing needs, we make sure that our strategies align with your goals.

When done correctly, remarketing and retargeting can convert one-time customers into devoted followers and abandoned carts into sales. But it requires strategy and timing.
Looking for experts to help? Digitale India, being an advertising company in Kolkata, can carry out effective campaigns that convert. Our understanding of the buyer’s journey and their ability to remain present with your brand at each of those steps is one of our achievements.

FAQs:

Q. What is Remarketing in simple words?

Remarketing means engaging with audiences who have already interacted with your brand. Remarketing encourages them to make them interested in the product or service and drive conversion.   

Q. What is an example of Retargeting?

A retargeting example would be a user surfing to your website, looking at a pair of shoes, and leaving. The following day they notice an ad on a news website for precisely the same product. That’s retargeting.

Q. Does Retargeting use cookies?

Using browser cookies, you can target users and show them ads of the brand they were surfing about as they browse other sites.