Top 3 Reasons Why Influencer Marketing Works for Businesses

20-Dec-2021 | Social Media

Did you know that the history of influencer marketing predates social media for centuries? One of the first examples accepted as ‘influencer’ collaborations was in 1760. Josiah Wedgewood started using endorsements from members of the Royal Family in order to boost sales of his tea sets. Not only did it work but it also helped in fetching his products a ‘royal’ status where the brand can be considered fit for a king and queen. While the aim remains the same, an influencer marketing agency in India is well-aware of the changes that social media has brought into the equation.

Influencer marketing is now a fast-growing billion-dollar industry! As the world we live in becomes more technologically advanced, this tactic has become more important than ever. Similar to Queen Charlotte (who could be called the first influencer in a certain sense), this is a type of social media marketing technique that uses endorsements and product mentions from ‘influencers’. Influencer marketing agencies recognize such individuals as experts in their niche with a dedicated social following.  

These come in two broad buckets:

a.       Based on follower count

• Nano influencers (1K–10K followers)
• Micro influencers (10K–100K followers)
• Macro influencers (100K–1M followers)
• Mega/ celebrity influencers (1M+ followers)

b.      Based on content/niche

• Gamers
• Photographers
• Travel
• Beauty
• Sports and fitness
• Fashion
• Bloggers/ Vloggers
• Parenting

Now to address the elephant in the room – does it really work?

Here are 3 reasons to choose influencer marketing for your business.

How Influencer Marketing Can Bring Results and ROI

A brand is not entirely based on what we tell customers it is.

It’s largely defined by what customers tell each other.

Influencers are seen as authentic yet relatable figures that can spark conversation and interaction with audiences. Recommendations from them become a form of social proof to prospective customers. They are genuine and reveal their true colours through online activity – and as we already know, honest is indeed the best policy. This is what the first reason is all about.

1.   A trusted name behind the fame

Let’s face it. Influencers are reliable primarily because they act as a bridge between brands and audiences. This is precisely why choosing an influencer marketing agency in India is definitely worthwhile to identify the best ones for your business. The reason is quite simple. Pop-up ads and sales-led advertising is a big red flag for many. But influencers have established relationships based on trust and credibility. In the process, audiences respect their content and recommendations. In fact, the products could be something they use themselves. Influencer marketing agencies can help you leverage this trust effectively and tap on their dedicated fans and followers.

2.   Expect better engagement levels

Consumers spend hours on end on social media. On average, this is about 2.25 hours per day. During this time, they are bombarded by advertisements with sponsored posts from brands unheard of. But an influencer marketing agency in India can turn the tables around. They help you bypass this problem and sell in a more subtle and effective way. In tune with the same, influencers are always in pursuit of ways to stay relevant as they create fresh, innovative content on a daily basis. They know what kind of content works and how to best grab the attention of audiences. Using influencing marketing the right way, you can expect engagement levels to go through the roof! Just ensure that the content of the influencer is in line with the overall image of your brand.

3.   Leverage already-existing connections

Imagine spending a huge amount just to reach your audience. But with the help of an influencer marketing agency in India, you can find the right influencer without the worry of testing. You don’t have to worry about placing relevant ads on relevant platforms – influencers already have them on their feed. Your content is placed right in front of the eyes that matter without additional funds. Based on the influencer marketing agencies you choose, you’ll be able to find the best influencer for your brand with the ideal audiences already there. Hence, you get access to the popularity of the influencer as well as to the existing/potential customers that it has nurtured on social media sites.

Influencer marketing in India is here to stay. But just like every other digital marketing trend, changes are bound to take place. While there are a series of considerations to factor in, choosing from the best influencer marketing agencies will keep you ahead of the trends and deliver results. Not only will they help you identify the ideal influencer tailored to your niche but will also ensure that certain metrics (KPIs) are obtained.

To get you started, here’s how to create an influencer marketing strategy:

How to Begin Your Influencer Marketing Journey

• Determine your campaign goals.
• Define your campaign audience.
• Set a budget and select the right type of your influencer.
• Choose your influencer and review their work.
• Develop your campaign messaging for your influencer.
• Finalize campaign expectations with your influencer.
• Pay your influencer.                                                                   
• Measure your results.

Remember, the number of followers of an influencer does not necessarily denote a corresponding amount of engagement. In some cases, micro-influencers can even outperform celebrities with millions of followers! It’s only through identifying the right name that the ball gets rolling. 

With Digitale, you can easily get the best influencer for your business and increase awareness as well as engagement tenfold. So get in touch today and uncover the real secrets of influencer marketing!