Why Every Modern Business Needs a Functional Website Today

18-Jul-2022 | Digital Trends

Don’t we all Google something the moment we require information? That’s just how important it is to be present online. Research suggests that 88% of consumers first research a product before purchasing it. So if you can’t be found online, it’s almost like you don’t exist. But it also translates into losing out opportunities in terms of customers and sales. Hence, choosing a good website design company in India can help you create a strong digital presence.

And now in 2022, there is no better time to invest in a website!

With the change in consumer behaviour and steady progression toward a digital India, a website becomes mandatory. A well-designed and functional website can promote brand awareness and help you reach a wider audience. No matter which industry you operate in, there’s no denying the need for an optimized website in today’s business world. You can also avail of corporate website design services for exceptional results.

If you haven’t already, here are a few compelling reasons to create one.

5 Factors that Explain the Importance of a Website for Businesses

For value proposition

Having a website creates a value proposition which tells visitors what makes you unique. After all, this is what makes your identity and every digital marketing strategy is incomplete without one. It is where people learn the reason behind the inception of your business and what you represent. Why did you start it? What was missing before the arrival of your business? What benefits can you offer that others don’t? Hence, emphasise one strong message for visitors to know exactly how to recognize you.

Examples include:

• Wal-Mart: Lowest Prices
• Duracell: Most dependable batteries
• Netflix: Stream movies instantly
• Uber: The smartest way to get around
• Grammarly: Great writing, simplified
• Pro tip: Think about how you wish to be perceived.
• For a strong first impression

Did you know that 84% of consumers today think that a website makes a business more credible? But more importantly, a website also makes you look more professional. You can showcase your products/ services through high-quality images on your website. Choose a popular website design company in India like Digitale for exceptional appeal. Additionally, you can also add reviews and testimonials to establish social proof. Based on such information coupled with proper web design, you can create an unforgettable first impression for potential visitors.  

Pro tip: Focus on the text design of your landing page.

For a conversion point

Yes, a website is a place to display your identity and offerings. But it’s also a place where conversions take place. In fact, every business website is created to generate conversions. Based on the desired action of a business, a website acts as a place for conversions. These range from filling out a contact form to making a purchase online. Through a proper, functional website, you lay the foundation for successful business transactions to take place. That’s why corporate website design services are necessary for businesses, irrespective of their nature.

Pro tip: Take the assistance of a digital marketing agency.

For a showcase of work

Through your website, you can create a portfolio that shows how well you are doing in your industry. At the same time, a website design company in India can help you earn the trust of visitors online. Be it through blog posts or testimonials, your website becomes a resting place for all that information to exist. You can also provide valuable and educational content to build relationships (rather than just sales). Thus, your website is a place where you exhibit content that resonates with your brand identity and tells the world what you’re all about.

Pro tip: Use proper links and images to heighten impact.

For easier access

A website acts as the first point of contact between a business and a customer. To ensure maximum effectiveness, it’s wise to consider corporate website design services. Through SEO optimization and structured UX design, your website becomes a great way of helping customers finds useful information with ease. They can get answers to simple queries such as information on products, time of operation and links to other necessary details. This ability to provide easier and instant access is a great benefit of having a website.

Pro tip: Consider a chatbot for a better user experience.

So are you ready to upgrade your digital marketing strategy?

Now that you know the importance of a website, we at Digitale can help build and optimize a website just for you. Keeping your vision in mind, we strive to create a presence that helps you stand out effortlessly. For cost-effective corporate website design services, there’s no better destination.

Get in touch for more details!