Digital Ad Booking

About The Brand

Dr.Vaidya's is an ayurvedic and natural wellness brand with a 150 year old legacy of unparalleled knowledge and dedicated research. Dr. Vaidya's introduced traditional Ayurvedic solutions to new age consumers via digital platforms in 2014. They merged their legacy with contemporary modern ayurvedic solutions and thus strengthened their presence across the digital ecosystem.

Objective

  • Establishing a distinct brand identity online, in Tier 1 and Tier 2 cities: To create and tap into the growing e-commerce demand with an audience who is looking for natural remedies and solutions with proven benefits

  • Introducing Ayurvedic products to the global market. The next step in marketing funnel was to establish the brand in the upcoming markets of USA and Middle East

  • To drive sales from the brand destination and digital ecosystem at large They wanted to drive major sales from their digital assets and have approximately 150 orders/day

What did we do?

Performance Marketing

Led a growth journey of monthly revenue- from 50k in month 1 To 1.5m in month 12 , including approx 100 orders per day from Facebook.
We also helped them in:

  • Creating an identity in both local and international markets

  • Making the ayurvedic products conveniently available to The consumers especially in tier 2 and tier 3 cities

  • Identifying category-wise scope and potential amongst different products and combos to increase the average cart value and customer lifetime value by inducing repeat purchases

Social Media

  • Building a community of loyal customers by giving them Ayurvedic tips, personal medical consultation and special Online offers. This program helped to increase repeat purchases

  • Engagement Rates were 35% higher than industry averages

Website

  • Strategising the website layout and revamping the UI-UX to enhance consumer navigation on the website

  • Incorporating regional language for digital communication

  • Establishing a 3 step-conversion journey for website Transaction

  • Targeted 50K visitors per month

A LITTLE ABOUT OURSELVES

A collective of genius minds, we’re committed to bringing a digital evolution through innovative ideas integrated with insight-driven strategy.

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