5 Key Digital Marketing Trends to Kickstart 2022

30-Dec-2021 | Digital Trends

 

There’s no need to emphasize how important it is to keep up with the latest digital marketing practices. With trends undergoing constant change, it’s best to hire a digital marketing company to stay up to date. There will always be more effective, more creative ways to engage audiences. And if you haven’t been noticing them, you’re definitely missing out on opportunities.

So without further ado, here are the top 5 digital marketing trends that you can’t ignore in 2022.

Effective Digital Marketing Practices for a Successful Strategy

Influencer marketing

“The key factor that has got brands interested is the bond of trust and authenticity that influencers share with their audiences, thus helping brands associate with an influencer to leverage the same” (Prasanth Kumar, CEO, GroupM South Asia).

Let’s face it – consumers today are more informed than ever. Pushy sales tactics may not cut it and your efforts may seem futile. Unless of course, you decide to opt for influencer marketing services by a reputed digital marketing agency in Kolkata. It works primarily because people trust the opinions and recommendations of influencers. Across a variety of social media channels, they serve to amplify brand messages to a specific (yet larger) set of audiences. It is a long-term strategy that drives ROI and has become an essential part of a digital marketing strategy today.

Benefits:

• Increases reach and brand awareness
• Builds authority and credibility
• Adds value to content strategy
• Increases sales and conversions
• Creates a brand-safe environment

Chatbots

Customers may not know where to go in order to find what they are looking for. They may land on your website but might not be able to navigate through. This is where we see the importance of chatbots in a digital marketing strategy. Capable of simulating conversation among human users, these are live chat interfaces that resolve all customer queries in real-time.

They reduce the human load significantly and can even use machine learning for tailored responses that situations demand. Akin to a real conversation, they can be programmed to respond differently to messages with certain keywords. Hence, any digital marketing company will reiterate the importance of chatbots going forward into 2022.

Karl Chatbot by Jeep India, ixibaba by ixigo, TIA Chatbot by Tata Capital – there are various instances of its implementation in India.  In fact, Tata revealed that 25% of its customers use TIA for loans and financial assistance. Moreover, customers could secure a loan from Tata Capital in just 5 minutes with TIA! A good digital marketing agency in Kolkata would be of great assistance since the advantages of chatbots tend to speak for themselves.

Benefits:

• 24-hour service
• Saves time and resources
• Resolving problems
• More detailed answers
• Instant responses

Google listing and SEO

Being found has two broad components – online and offline. This is where Google My Business (GMB) and Search Engine Optimization (SEO) have become a necessity in today’s landscape. Being the cornerstone of any business’s online presence, GMB offers online users relevant information such as opening/closing time, contact details, reviews or a link to your website. Since it is a free tool, you need not hire the best digital marketing company to create one. More importantly, it has embedded itself as a part of everyday life. ‘Places to eat near me’ – a classic example of the restaurants that users can find close by.

The importance of SEO needs no introduction. This tactic alone ensures that you rise above the competition – quite literally. Since users tend to refer to websites that rank higher than others, SEO becomes an important part of your digital marketing strategy going forward. 

It consists of two major techniques: on-page and off-page optimization. The former involves activities that make a website friendly to search engines while the latter relates to link building and website promotion. However, it is a long-term strategy that creates quality traffic with time – patience and consistency are key! Expect exponential growth in your business with SEO services when you choose Digitale – a leading digital marketing agency in Kolkata.

Benefits:

• Boosts website visibility
• Increases brand awareness
• Drives more traffic to a site
• Positions you as an authority
• Helps you to be found easier

Video marketing

The use of video is progressing rapidly and there’s a simple reason why – it fetches results. Making the most complex information easy to digest, they tend to be more engaging and entertaining. It is also easy to watch as well as produce. Of course, opting for the services of the best digital marketing company will lead to better results. Whether a video post on Facebook or a live broadcast on Instagram, there’s no denying the power of video marketing. In fact, Facebook states that live streams enjoy 6x the interactions of regular videos.

But videos come in a variety of formats such as interviews, product reviews, explainers and testimonials. The applications of using video marketing are virtually limitless! Even search engines prefer videos as they are seen as high-quality content. In tandem with the same, have you noticed that Google includes YouTube videos at the top of a SERP? And to top it off, 90% of consumers say that video helps them make a buying decision.  So partner with the right digital marketing agency in Kolkata and stay at the top of the video marketing game.

Benefits:

• More exposure and engagement
• Better understanding of products
• Helps repurpose existing content
• Increases conversions and sales
• Evokes emotion and builds trust

Content marketing

To address the elephant in the room – content is king indeed. Brands that publish the best content succeed in growth and building online audiences.  Imagine people flocking to you rather than you pulling them in. That’s the kind of impact you stand to create with the help of a prestigious digital marketing company. But content here is not limited to the pop-up ads we’ve grown to hate. Rather, it takes shape in the form of articles, infographics, blogs, videos, podcasts and other types of media.

Being another long-term strategy, it focuses on building relationships with target groups through valuable, authentic and well-crafted content. In doing so, it helps build the reputation of a business. Hence, content marketing acts as an ecosystem for users where they can get relevant information and guidance. Hence, content does more than just fill up web pages. It has become a way to make your brand stand out and puts you in a favourable light with ease.

Benefits:

• Strong audience retention
• Establishes industry authority
• Higher SERP rankings
• Creates loyal brand advocates
• Promotes brand awareness

These trends are definitely noteworthy - every business ought to take these into consideration. But to make the most of these trends, Digitale is here to help. Get in touch with us to stay ahead of the curve and leverage the best digital marketing practices to make your brand a class apart.