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6 Simple Ways to Improve Your Social Media Marketing Game

07-Dec-2021 | Social Media


Out of India’s massive 1.36 billion people, did you know that about 70% are active social media users? This means that there are limitless possibilities of reach that are just waiting to be discovered by your business. While the number of social media users stood at 518 million in 2021, this has definitely risen and will continue as social media marketing in India presents itself as a necessity for brands and businesses.

But did it turn out as expected?

Here are a few easy yet effective ways to step up your game.

Start with the basics: Set SMART goals

That’s right. Goals pave the way for ‘goals’ – how would you know your progress without it? In the same way, you cannot improve if you do not have an overarching objective in place. No matter what they are, ensure that they are SMART. While this idea has been proposed by several social media management services for years, it still has relevance to your current social media presence. Here’s what this idea largely revolves around:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Whether increasing the rate of response, striving for higher levels of engagement or building brand awareness, SMART goals is definitely the first step towards successfully leveraging social media marketing for your business. Remember - don’t use platforms just because it is recommended by a social media agency in Kolkata. Zero in on the real purpose behind your efforts and results are likely to be better than expected.

Stories sell: Set the right communication

Granted – posting is a great way to build brand awareness and gain recognition. But it’s not as simple as it appears. Every post you send out must be in line with your brand image. There must be a common voice and delivery style which should be easily identifiable for users. And this is where we see the need for effective storytelling akin to what a social media management service provides.

Your vision, journey and overall persona must be reflected to show your human side amidst a sea of digital entities. A distinguished identity can create an emotional connection and position your products/ services in a brand-safe environment. The way you portray yourself will be the same way that audiences will portray you – a trusted social media agency in Kolkata is well-aware of the nuances that come with branding. Hence, watch what you say, how you say it and the medium through which the message is delivered.

It’s all about choice: Get the right channel

As effective as they are, not every social media channel will drive results with respect to the objectives you’re laid down. So how do you arrive at the right one? Either seek the help of a popular digital marketing agency in Kolkata or follow the trail set by your audiences and competitors. Here’s a look at the major platforms available today:

Facebook: Ideal for lead generation and building relationships

LinkedIn: Ideal for business networking (B2B and B2C) for trust and authority

Twitter: Ideal for time-sensitive information and trending topics

Pinterest: Ideal for social discovery, visual appeal and driving traffic

Snapchat: Ideal for personalized content and influencer marketing

Instagram: Ideal for visuals, brand awareness and driving conversions

Also, keep in mind that it is enough to choose one. Putting your eggs in one basket will be dangerous since people different networks for different purposes. With an understanding of target groups and their behaviour, a multichannel approach for social media marketing in India will prove to be a superb solution (keeping consistent messaging and tonality across platforms).

Don’t underestimate UGC: Leverage it

Every business knows just important user-generated content is a way of promoting products/services. To make it clear, would you place your faith claims and gimmicks over the testimonies of customers? The words of the advocates of your brand will cement its foundation with trust. The expertise of a social media management service is a great way to utilize this.

Honest feedback in the form of UGC visuals is said to be more influential than a brand’s own pictures and videos. By giving your users a platform, they can share their stories on why they choose your brand and those stories in turn become your own. Hence, UGC acts as a form of social proof which helps to position your brand as trustworthy.

Be visual: Create eye-catching content

Reiterating the obvious - creating content is not enough. It must be stimulating, entertaining and must add value. Besides smart copy, you must also look at using complementary visuals to engage audiences. This is why graphic designers are paramount to this end and a reputed social media management service like Digitale has a knack for creating visually-compelling content. High-quality images, infographics and videos can do so much!

Facebook states that Live videos are roughly 6 times higher in engagement than other forms of content so be sure to use them. Don’t forget about Reels mixed with trending audio – another way to be discoverable and build a stronger connect with your audience. To stand out from the crowd, also look to incorporate a variety of content types when using social media marketing in India. Be it links, polls, stories or questions – test out these tools and who knows, engagement levels may rise through the roof! After all, you won’t know what works until you try it.

Right time, right place: Don’t miss out

Social media marketing in India is subject to continuous change. New trends come into existence overnight and it becomes important to stay on top of them all. Breaking news, updates and ever-changing hashtags, topical content becomes a way to harness the buzz of an existing trend yet tell the world what you’re all about.

Use the right hashtag and right message, stay clear from controversial topics and always keep your eyes on what competitors are doing. In fact, using hashtags can also allow you to be discovered by people who are not following you. What worked the previous year may not work again. Stay ahead of the curve and keep trying new strategies to make your mark in the social media landscape.

With so much to keep in mind, it can prove to be hard work. But the fruits of social media marketing in India are ripe, especially when you partner with an agency like Digitale. Helping you capitalize on leads, online visibility and sales among others, expect a tailor-made winning strategy to take your business to the next level.

Get in touch with us today and let’s aim for the stars!


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