Google Ads vs Facebook Ads: What Works Best for Your Business?

17-Dec-2025 | Social Media

Today, every brand needs visibility, and every brand wants to lead the market. And even the marketers want to see their campaigns driving conversion. Thus, running ads has become necessary nowadays. But people often take a step back when it comes to investing in Google and Facebook ads. And the question arises that should you invest in it? 

Before investing, you should know that both platforms are effective and they are used in different ways. Digitale India, as a digital marketing agency, helps to choose a platform that aligns with the brand’s objective with certain goals, audience and budget. Let’s see how Google Ads is different from Facebook ads and which one is best for your business: 

Understanding Google Ads: Demand-Based Marketing

Google ads work better when people already know what they want. They might search for: 

• Best restaurants near me
• Afforadble 2 BHK flats
• Dental clinic near me

Google Ads works fine for intent-based marketing, as your ad will show up right when they are ready to act. With search ads, display ads, shopping ads and YouTube ads, Google ads work the best. 

Benefits of Google Ads:

• High-quality leads
• Strong purchase intent
• Better visibility for service-based businesses
• Immediate results

Active searchers who are looking to buy, book or enquire, Google ads stand perfect for those. Digitale India, being a leading ppc company in Kolkata helps to build campaigns that match user intent and boost conversion rates. 

Understanding Facebook Ads: Interest-Based Marketing

Facebook ads, including Instagram, work when people are not even searching. They might be scrolling through reels or the Facebook feed, and the ads appear. Facebook ads appear based on people’s interests, behaviour, demographics and online activity. These ads don’t wait for the demand; they create the demand. With brand awareness, product storytelling, visual promotion, lead generation and retargeting, Facebook ads work better with these.

Benefits of Facebook Ads:

• Highly targeted audience
• Creative ad formats
• Strong brand recall
• Lower cost per click
• Great for impulse purchases

If a brand seeks visibility, engagement and awareness, Facebook ads would help you reach your goal. From building thumb-stopping creative to a hyper-targeted audience to maximise ROI, we, as a digital marketing agency, tick the box of everything your brand needs. 

Google Ads vs. Facebook Ads: Key Differences

Here’s a simple difference between the two platforms:

Key Differences	Google Ads	Facebook Ads
Intent vs Interest	It targets active searchers	It targets passive scrollers and makes them interested in searching for your brand.
Cost	Google stands expensive with competitive keywords	Facebook do offer a low CPC and wider reach
Ad Format	Google highlight text and search-based content	Facebook highlights visual storytelling with reels, videos and images
Targeting	It targets according to keywords and search queries	It targets according to Interest, behaviours and demographics
Best For	Lead-driven businesses	Consumer-facing brands

Both platforms are capable of driving success for the brands, but it all depends on how you use them along with your preferred ppc company in Kolkata.

Which Works Better For Your Business? 

You should choose Google Ads if you want: 

• High-intent reels
• Calls and enquiries
• People are ready to buy
• Visibility on search results
• Faster conversions

It is perfect for brands of real estate, clinics, education, legal services, home services and high-ticket products. 

You should choose Facebook Ads if you want: 

• Brand awareness
• High engagement
• Social proof
• Visual storytelling
• Retargeting opportunities

It is perfect for brands that are B2C, such as e-commerce, fashion, lifestyle, food, beauty and startups that are looking to build their audience and gain visibility. 

Why Using Both is The Best Strategy? 

Let’s understand a clear difference. Google Ads drive people who are ready to buy, and Facebook ads drive people who are ready to explore. And when both platform works together, this happens:

• You build awareness
• You capture leads
• You retarget warm audiences
• You improve conversion chances
• You reduce the overall ad cost

This is the only reason which makes performance marketing companies choose omnichannel campaigns. 

Digitale India, as one of the efficient performance marketing companies, uses both platforms and creates a complete funnel that takes the audience from discovery to interest to decision to purchase. 

How Digitale India Helps Choose the Right Platform?

Limit yourself as a digital marketing agency? Digitale India has never followed it. It will your one of your best performance-driven partners that successfully drives ROI. We have some basic points that help us to decide which platform will be a perfect fit for you:

• Study your audience
• Analyse your goals
• Check your industry competition
• Craft a budget-friendly plan
• Design scroll-stopping creatives
• Build high-intent campaigns
• Track conversions closely

As a ppc company in Kolkata, we want every rupee you spend to add valuable conversions for your brand. 

Conclusion: Who Wins?

Scrolled this much to see who wins in the end? Honestly, no one is a universal winner in terms of digital marketing. Both work in different ways and achieve different objectives. As a brand, you need to analyse closely what works for you. In case of confusion, it is best to choose a ppc company in Kolkata that would analyse and provide services according to your brand goal and achieve the needful. And what’s better than an agency that has ‘Digital’ itself in its name? Let Digitale India make you rule the market. 

FAQs:

Q. Which Offers Better Targeting?

When it comes to targeting, both work in different ways. Facebook targets according to interest, demographic and behaviour, whereas Google targets according to search queries and keywords.

Q. When to Use Google Ads and Facebook Ads?

Use Google Ads when users actively search for your service, such as best restaurants near me, Affordable 2 BHK flats, and a Dental clinic near me. When it comes to Facebook ads, they are used to build awareness and reach new audiences. 

Q. Can I Use Both Facebook Ads and Google Ads Together? 

Yes, you can use both the platform, and it’s highly beneficial. Using both platforms creates a complete funnel for the brand that takes the audience from discovery to interest to decision to purchase.