Various Digital Marketing Modules for the Year 2021

17-Jun-2021 | Digital Trends

Times have changed and so has the way we interact with our audiences.

Where door to door advertising was once a trend, the services of a digital marketing agency in India have allowed numerous businesses to expand and excel in their respective markets. This is partially due to the fact that India now has more than 700 million internet users! This is also because digital marketing has worked wonders by leveraging these numbers and making you more visible online.

However, digital marketing is an umbrella term that comprises a variety of modules. Ranging from SMO services to effectively measuring results of digital campaigns, it is definitely something that businesses must consider today.

And to truly harness its power, you should know the most popular modules trending in 2021.

Here’s all you need to know.

Top Modules in Digital Marketing to Pave Your Way to Success

Content Marketing

Contrary to popular belief, this module is not just about writing a piece of content and publishing it online. It is actually a way of building a loyal audience and nurturing leads by providing authentic, well-researched and valuable information. As digital ads tend to feel intrusive to many, content marketing has become a necessary component for the success of any business today.

Here’s what makes it indispensable in 2021:

• Addresses doubts and problems of audiences
• Generates brand awareness
• Creates trust, engagement and loyalty
• Generates leads and improves conversions
• Brings traffic to your website
• Boosts visibility of your business online

 

Social Media Marketing

Every marketing strategy is incomplete without social media marketing. In a very basic sense, SMM in digital marketing includes establishing an identity on social media websites or mobile apps by posting regularly. It can help build strong networks all over the globe, increase brand visibility and generate website traffic by sharing appealing content.

But it doesn’t end there. To make SMM in digital marketing work for you, key considerations include features and strengths of the platform, type and timing of a post, measurement of goals, etc. This module is sought after for its ability to foster engagement, communication and interaction in a relatively cost-effective manner.

 

Search Engine Optimization

Did you know that over 60,000 people search for something on Google every second? SEO is important since it makes you discoverable during relevant searches centred around your business. Its function is to increase the visibility of your site, bringing traffic and potential leads while also promoting blog posts for maximum results. This module takes a few vital considerations into account.

• Speed of the website
• On-page optimization
• Link building activities
• URLs and meta description
• Keyword research, etc.

 

Search Engine Marketing

This module largely focuses on putting your site at the top of SERPs (Search Engine Page Results) and it is easily the biggest source of revenue for search Engines. Of course, Google tops the list with 146.92 billion dollars in revenue (Statista, 2020). And if that’s not enough, you’ll be surprised to know that Google actually makes 0.44 billion dollars per day!

The importance of being found quickly on Google is everything today. That is primarily why hiring a good digital marketing agency in India for SEM services is perhaps instrumental. SEM is paid advertising that is intertwined with popular terms like Paid Search Ads, Pay Per Click (PPC), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM). If you use this correctly, you can expect higher conversion rates and a better return on investment (ROI) in the future.

 

Social Media Optimization

SMO is popularly known as the perfect sync between SEO and social media. By using various social media channels and communities, SMO services can make an improvement in the organic search results of a site. It involves optimizing your website for social media. This works best when the content is relevant to your niche and shareable as well.

Here are a few benefits of opting for SMO services today:

• Increases brand awareness and exposure
• Brings your participation in online conversations
• Improves SEO through sharable content
• Helps diversify traffic through various mediums
• Positions your business as an authoritative resource
• Expands influence through wider reach and sharability

 

Analytics

It cannot be considered progress if there is no assessment and evaluation of your performance. Analytics can help by providing valuable data related to website visits, devices, time spent, actions taken, audience behaviour, etc. Through insightful information, you can make tweaks to strategies and campaigns (messaging, frequency or channels) for a higher success rate.

You can actually sit back and get a glimpse of the big picture – you will see exactly what’s working and what isn’t. Through valuable information into the buyer’s journey, it becomes easier to find out which areas are faring well and which areas need improvement. Hiring a good digital marketing agency in India is the best way to go about it although tools like Google Analytics have proven to be quite popular with time.

Without a doubt, digital marketing is a huge umbrella indeed.

But this short, comprehensive guide into the essential modules is sure to help down the line.